The Client: A Life Sciences company.
Business Problem : The client needed a sales portal/dashboard environment for use by clinical specialists, regional, national and corporate sales associates, and brand marketing managers to measure drug market share and acceptance by healthcare providers.
Solution : Emtec created a dashboard designed around three product families and nine brands for use across the different functions of the company that has become a single trusted source for sales data. The application was completely integrated into the daily routines of clinical specialists and they achieved a 100% user adoption rate due to the implementation of workshops and a user-friendly dashboard.
Results : As a result of better access to information, the clinical specialists were able to sell additional products on a monthly basis. The client saw a return of investment of over 3000% in the first year as incremental revenue rose due to more knowledgeable specialists.