Digital transformation is widely publicized for delivering huge leaps forward in technological advancement and game changing market disruption. In reality, most digital initiatives aren’t about a big bang event or becoming the next Uber or AirBnB. They are smaller, more focused transformational strategies rooted in the desire to achieve operational excellence.
Regardless of your industry or role, digital transformation is about improving key business processes and employing digital technologies that modernize and transform how you do business and engage with your customers. It’s about driving a culture of innovation and continuous improvement that affects positive change in your organization.
Digital technologies make it possible, but it shouldn’t be focused on the technology. It’s about what you want to achieve. The benefits are real, and they are powerful.