Most organizations understand the needs and business opportunities that Analytics can address. Many have had some minor success with BI or Analytics projects.
Challenges arise when an organization attempts to standardize their analytics strategy and business process approach across the enterprise. Crossing the Chasm to ‘high integrity’ data quality that allows for self-service functionality can be a challenging journey.
Furthermore, justifying the business case and ROI for any analytics initiative is becoming harder to quantify as the crowded technology market leads to more confusion than clarity.